Printed playbooks are limited edition only. 5th edition in total of 80 playbooks.
People trust brands they recognize.
The Brand Character Playbook helps you to define the feel, voice & image of your brand as it were a person to then use the character as a guide and inspiration for marketing communications and even sales. Use this method when starting out or when you want to refresh your existing company image.
The playbook guides you through different questions to explore & discover new aspects of your business idea, project or existing company. It includes thinking, writing & drawing. In the last pages of the playbook, you build up the character and lastly fill the Summary Page with all the answers you have found throughout the book. Summary page can also be used a short brand style-guide.
Playbook includes various brand-defining methods, remixed and presented in short & simple way.
Possible side-effects, based on customer feedback :)
- Ideas for marketing campaigns
- Ideas for product packaging design
- Ideas for the name of your project
- More clarity about how to present the project
- More clarity about who is the target audience