BRAND CHARACTER PLAYBOOK
Find the voice and image of your personal brand you wish to project onto the world
by Arta Citko
A PLAYFUL ALTERNATIVE TO THICK BRANDING BOOKS
This brand design workbook is a simple and fun template for discovering & defining your brand elements & brand image in a playful D.I.Y. way.
For those who don't want to hire a consultant, take any courses or coaching, or read 10 books before starting. It is for those who just want to know how it's done, and take the first steps to create their brand.
Available as printable PDF or Hardcopy.
One book, many benefits. Discover. Learn. Have fun.
+ Available in English or Latvian!
+ Only 20 pages (printed version). Hell yeah, this will not take a year to read!
+ 6 chapters packed with 17 thinking, writing and drawing tasks.
+ Takes about 2-5h to complete. Can be more. Can be less.
+ Tested with startup founders, with academic professors, with educators, with freelancers, with groups of youngsters at youth exchanges and at hackathons.
+ Current Version 5.0.
This little guidebook has given insights about how to name the new product, what packaging materials to use, how to position the brand, what words to use, what the logo will look like etc.
You can also apply a business or project idea in the playbook and to use it as a brainstorming tool to see how your project comes alive from a branding point of view.
Will be useful for self-employed (or soon-to-be-self-employed), freelancers, startup founders, designers, e-store managers.
FOR TEAM & WORKSHOPS
This playbook helps existing companies to have fresh look at their existing brand from a bit different perspective.
Also can be used by creative teams in ad agencies as a brainstorming tool to come up with ideas for their own clients
You will love this playbook if you:
like learning in the process,
want to discover more about your idea or project from design & branding perspective,
want to get results quickly and be able to move on to the next thing.
THE STEPS THROUGH THE BRANDING JOURNEY
Define the values that are most important to you. The core of your project and yourself personally. Discover how to communicate that.
Discover the right words to use to communicate your project. Define the most important to-do’s based on the goals you have. Create a slogan using the keywords and ideas you have already come up with. Imagine your future advertising by drawing your vision and the graphic elements to use in visual communication.
Define your value proposition more clearly by looking at different aspects of your ideal customer. Look at their physical, emotional and social pains and gains. Think about what they want to avoid or achieve. What's in it for them.
Define the big WHY behind your project. Describe your personal and social purpose. Think about your idea and your contribution to the world on a bigger scale.
YOUR BRAND CHARACTER
Discover your brand character through your answers to a list of questions. Catch insights and ideas for marketing communications. Think about how you can use these characteristics in digital or face-to-face communication with your customer.
Create a short and simple brand style-guide by summarising all the nice things you have come up throughout the playbook. Use the summary as a cheat-sheet when creating visual or written content, like social media posts, videos, presentations etc. When you're ready to outsource a designer or design agency you will already have done your homework and the following collaboration will be much smoother.
DEFINE THE VOICE, FEEL & IMAGE OF YOUR BRAND
The Brand Character Playbook helps you to define the feel, voice & image of your brand as if it was a person. You can then use the character as a guide and inspiration for visual design, marketing communications and even sales.
The playbook guides you through different questions to explore & discover new aspects of your business idea, project or enterprise.
It includes thinking, writing & drawing. In the last pages of the playbook, you build up the character and fill the Summary Page with all the answers you've found throughout the playbook. The Summary Page can be used as a basis of your brand style guide.
AUTHOR - ARTA CITKO
Hi, I am Arta Citko, the author of this playbook.
With 10+ years of experience in graphic design and collaborating with clients from a variety of industries, I have learned what questions to ask my clients. Questions that help me to get to know them and their business better, to be able to design logos, identities, social media messages and advertising for them.
After asking the same questions over & over to every new client I decided it's time to design a questionnaire to give to my clients as a "homework" and use them in one on one sessions. This is how the idea of a workbook came to me.
And as my mission in life is to make working & learning more playful I decided to name it a playbook! Like a workbook.. but more fun!
Here is proud me with the 1st version of the Brand Character Playbook on June 2017.
Open a new pair of eyes through which you can see your brand as a person. And benefit from applying its characteristics in communication with your customer.
And have fun!
P.S. Feel free to reach out to me any time if you have any questions when filling out the playbook.
P.S.S I also do workshops & brainstorming sessions for companies and individuals based on the methods in the playbook. If you want to discover your brand from a new perspective light let me know and we'll set up a 1-on-1 or team workshop!